Vertical: Exclusive Magazine Advertorials is an easy way to advertise your offerings or services in a print magazine format. These brief, often times one page, pieces are usually placed right within the body of an even longer article. All exclusive adverts are thought of as direct advertising. They are used for products that have a high perceived value in the market and that offer a substantial return on investment (ROI). This type of advertorial will most likely be focused on one niche audience.
Webinar: A Webinar advertorial may serve several functions. Primarily, it provides the product or service owner with an opportunity to generate interest by providing a quick overview of their company’s offerings. Secondly, a webinar advertorial can introduce a product or service by introducing its features and benefits. Thirdly, it can provide the product or service owner with a chance to demonstrate or discuss their solutions or components with others in the industry. Overall, a webinar advertorial is a great addition to any print ad.
Email Newsletters: Many online companies will offer subscribers an opportunity to sign up for their mailing list. Usually, this list will include a number of prospects and customers that have expressed an interest in learning more about your company and what you can offer them. In order to entice readers to sign up for your mailing list, send out a news blast using email newsletter software. These newsletters will include a series of enticing headlines, subheadings, and bullet points all designed to pique the reader’s interest and motivate them to open up and sign up for your mailing list. If done correctly, an email newsletter blast will get hundreds of subscribers signing up at once.
Social Media Ads: Social media ads are becoming very popular for many companies. This type of advertorial is often used to share information about your company with a wide range of prospects and current customers. The great thing about social media advertising is that the format can be adapted to fit a number of different formats. Most often, this form of advertorial is displayed right alongside a video which describes the benefits of subscribing to your company’s email newsletter. Depending on your product or service, you may also want to consider creating a leaderboard on social media sites which includes a picture of your signup counter or other incentive designed to get your leads and subscribers interested in learning more.
Video Ads: Videos are an exceptional way to share your services or your message with the public. You will want to take advantage of all of the video ad platforms to ensure that you maximize your exposure. There are three primary places where you can distribute your video ads. First, you can create a single short video file for your clients to view using their favorite web browser or video player. Second, you can create multiple short videos for each channel that you promote with your advertorial (channel, website, or blog) – these videos will appear in your clients’ stream and can be played straight from your Web site, mobile app, or email campaign manager.
Hospitality Upgrade Offer: A hospitality upgrade offer can be as simple as displaying your most recent promotional advertorial on a dedicated webpage for customers and potential customers to visit. This page could also contain links to other pages and articles that discuss topics relevant to your target audience. For example, the last four clients who saw your advertorial on a travel agency website, might then see links to your hotel accommodation pages. If you choose, you can create a page which has your hotel accommodation offers highlighted in full and offer a discount or special deal to those who book directly with your business. Alternatively, you can offer a free travel guidebook to those who spend five dollars or more.
E-Blast: An e-blast campaign can be one of the most targeted options for promoting your advertorial. A good e-blast involves your custom content being distributed to as many different social media channels as possible. The most popular social media channels for e-blasts include Facebook, Twitter, YouTube, Pinterest, StumbleUpon, and Digg. E-blasts are particularly effective because they are highly targeted as opposed to general ads or promotional content and will ensure that you reach those people who are most likely to be interested in your offers. For the most impact, create an e-blast that targets your target audience and uses conversational language, making it highly engaging and memorable for your target audience. The newly launched www.TheAdvertorial.com is a one stop shop for all marketing and advertising needs.
Conclusion As we have seen, there are many ways you can market your hospitality upgrade by using social media and print ads. The key is to choose the right mix that works for you and your target audience. Remember that although these channels can prove highly effective for attracting new customers, if your audience becomes bored, it is unlikely that they will stick around long enough to make a purchase. You should therefore plan carefully when you use these marketing tools and strategies. Remember that print ads and social media won’t force you to be unique – it’s just that people won’t necessarily remember your name the first time that they see it. So plan carefully and try to use the best practices for the best results.